pouring my creative ideas to your marketing

I help leaders and businesses say things clearly, in a way people actually care about.

Messaging & Narrative Strategist

about me

About Me

hEY, i'm keren

For a long time, I had trouble explaining what I do.
Not because it was unclear, but because it didn’t fit into one title.

I’m good at working with complexity.
Listening closely, asking the right questions, and turning scattered thoughts into clear, grounded messaging.
That’s what I do today: building narratives and message frameworks for people and businesses who need clarity.

I start by listening

Every project begins with understanding who you are, what you’re trying to say, and what really matters, before a single word is written.

think like a strategist, write like a copywriter.

My work is grounded in strategy, audience insight, and real-world context, not trends or formulas.

I have a strong instinct for what’s hard to articulate

The emotional layers, the nuance, the truth beneath the surface, and translating all of that into language that feels accurate and effective.

wHAT I DO

what i do

Based in the Netherlands, working remotely with clients in Israel, Europe, and the U.S.

Languages: English & Hebrew
(Pretty sure the process would work in Chinese too,
but let’s not test that. Or let’s. I like a challenge 😊)

1:1 Content Partnership

Once a month, we meet. I pull out your ideas, stories, and insights, and turn them into a full month of ready-to-publish content: posts, articles, newsletters.
The result? A consistent, thought-leader presence without you having to write or wonder what to post.

Messaging & Brand Strategy

A focused process to define your core narrative, message map per audience, brand voice, and key texts (Home, About, “Why we exist”).
You leave with a clear communication backbone, so everything you create stays consistent, everywhere.